{"id":5060,"date":"2022-08-26T15:20:54","date_gmt":"2022-08-26T15:20:54","guid":{"rendered":"https:\/\/freckleandhide.co.uk\/?p=5060"},"modified":"2022-08-26T15:20:54","modified_gmt":"2022-08-26T15:20:54","slug":"origins","status":"publish","type":"post","link":"https:\/\/cool-babbage.185-132-38-6.plesk.page\/?p=5060","title":{"rendered":"Freckle + Hide &#8211; The Origin Story"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">So you want to hear about how it all began?  Come on it and take a seat&#8230;&#8230;..<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once upon a time there was a disillusioned scientist who felt like she had lost her way.\u00a0 She was tired of the constant battles over sharpies at work\u00a0 (permanent markers are the currency in any self respecting lab) and felt like her creativity was being suffocated underneath the anonymous white coat and nitrile gloves.\u00a0 She longed for the freedom of a life without SOPs and COSHH regulations, and the luxury of using acronyms without having to spell them out in full the first time she used them.\u00a0 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then she had an epiphany.\u00a0 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She was dropping some waste off at the local dump (ok, that probably isn\u2019t the most likely place for a life changing epiphany but bear with me) when she spotted an old sofa that had been unceremoniously dumped.\u00a0 The crumpled look of the leather and sagging of it\u2019s cushions made her heart sink.\u00a0 This was where sofas were taken at the end of their life, and this sofa knew it.\u00a0 It was to be euthanised before it\u2019s time, not even in a dignified way but after sitting for hours under leaking bin bags and discarded mdf furniture.\u00a0 This sofa was beyond help but she knew that she couldn\u2019t let other sofas be resigned to this terrible fate.\u00a0 There had to be a better way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And so Freckle + Hide was born.\u00a0 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cross between a rehoming centre for abandoned sofas, a leather beauty parlour and a counselling service, sofas are preened and pampered like an A list celebrity before the Oscars.\u00a0 They are washed and massaged, stroked and soothed until they are ready for their new life as bags and wallets.\u00a0 The sofas were often traumatised by their treatment before they arrive and so a gentle touch is often required.\u00a0 Coaxing them out of their shells so they learn to trust humans again.\u00a0 But it is worth the effort.\u00a0 The leather of these sofas, made soft from hundreds of warm bottoms, is of the highest quality and the signs of their previous life give character to the products they are made into.\u00a0 The sofas are proud of their new lives as bags and wallets, because they know they are trailblazers in the zero waste movement.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So you want to hear about how it all began? Come on it and take a seat&#8230;&#8230;.. Once upon a time there was a disillusioned scientist who felt like she had lost her way.\u00a0 She was tired of the constant battles over sharpies at work\u00a0 (permanent markers are the currency in any self respecting lab) &#8230; <a title=\"Freckle + Hide &#8211; The Origin Story\" class=\"read-more\" href=\"https:\/\/cool-babbage.185-132-38-6.plesk.page\/?p=5060\" aria-label=\"Read more about Freckle + Hide &#8211; The Origin Story\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":3683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-5060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sofa-stories"],"_links":{"self":[{"href":"https:\/\/cool-babbage.185-132-38-6.plesk.page\/index.php?rest_route=\/wp\/v2\/posts\/5060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cool-babbage.185-132-38-6.plesk.page\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cool-babbage.185-132-38-6.plesk.page\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cool-babbage.185-132-38-6.plesk.page\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cool-babbage.185-132-38-6.plesk.page\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5060"}],"version-history":[{"count":0,"href":"https:\/\/cool-babbage.185-132-38-6.plesk.page\/index.php?rest_route=\/wp\/v2\/posts\/5060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cool-babbage.185-132-38-6.plesk.page\/index.php?rest_route=\/wp\/v2\/media\/3683"}],"wp:attachment":[{"href":"https:\/\/cool-babbage.185-132-38-6.plesk.page\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cool-babbage.185-132-38-6.plesk.page\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cool-babbage.185-132-38-6.plesk.page\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}